Invitation to

Reasons to Visit Inflight Strategic Entertainment (RISE) Program

Reach active travelers with a compelling story for Mali Airport

Watch & Drive Visitation from Inflight Entertainment
RSVP Now to Secure Your Spot
Mali is invited to RISE Partnership Program Phase 1 based on research of 250 airports and 170 airlines with IFE.

Mali Inflight Opportunity

Airplan

Total Number Of Airlines With Routes

14

airline_route

Airlines with
Routes & IFE

7

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Fleet
Sizes

987

passangers-1

Passengers

186,527,700

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% Global
Passengers

3.60%

Direct Routes

Indirect Audience Network

Three ways RISE creates demand for Your Airport

INBOUND

TO your airport: 100 Regions, Reasons & Seasons to Visit™ your state, produced and sponsored by your State and Local DMOs, viewed by passengers worldwide on airlines with route access to Hamid Karzai International Airport, inspiring their next booking to your gateway.

OUTBOUND

FROM your airport: counterpart destinations' Regions, Reasons & Seasons to Visit™, viewed by your home passengers on flights back, inspiring the next outbound trip through your existing route network.

IN TRANSIT (optional)

AT your airport: your own terminal screens, WiFi portal, email and social channels carry Regions, Reasons & Seasons to Visit™, converting transit traffic into future visitors.

More reasons to fly, in both directions, means higher load factors, greater route capacity and fewer route cancellations, and every additional passenger compounds non-aeronautical revenue across retail, food & beverage, parking and lounges.

Audience & what passengers need

Audience

  • Active travellers — 100% real, no bots or ad fraud
  • Captive for 1 to 18 hours, 26 to 38 minutes of IFE dwell time
  • On airlines with route access to your gateway
  • Average flyer takes 6.5 trips annually

Passengers Need

  • Entertainment — full-screen video with 73% content recall
  • Outbound destination information
  • Homebound destination inspiration — approximately 43% are already considering their next trip
  • One reason to book their next flight

Our 7 Partners

+ Their 114 Airline Clients

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Apply Here to Secure Your Spot

Everything from audit to airline distribution

NEW

IFE Air Access Audit & Inflight Media Plan

At commencement we undertake an IFE Air Access Audit to identify the airlines, inflight entertainment suppliers and route opportunities for your gateway. Findings inform an annual Inflight Media Plan identifying priority routes and target markets, reviewed annually against your commercial objectives.

01

Content creation blueprint and support

Production guidance to the Production Blueprint, with quality assurance and compliance confirmation. Destination organisations create the content; you don't.

02

Format for 17+ inflight entertainment platforms

Technical preparation and conversion into multiple inflight entertainment formats: seatback, wireless, maps, app and podcast.

03

Translate into 10+ languages

Translation where appropriate, so content speaks to global travellers in their native language.

04

Distribution to all content providers

Approved destination content is prepared for distribution across all participating inflight entertainment suppliers.

05

Digital Asset Management (DAM) Platform

Management of destination assets through the Destination Asset Bank™ (DAB™), our central cloud-based platform.

06

Performance reports & analytics

Monthly program review meetings, distribution reporting and ongoing client success support.

07

Representation at industry events

Representation at relevant international inflight entertainment industry events, ensuring your content is seen by key decision-makers.

Commercial partnership options

Monthly — cancel anytime
€ 5,000 /month
Annual — one month free
€ 55,000 /annum

Founding-partner price-lock: your rate is fixed for 36 months from signing. All prices exclusive of VAT and local taxes where applicable.

RSVP BY 31 JUL 2026
Founding Airport partner status, the 36-month price-lock and the referral Incentive Window close with it. (Confirm against 31 August tourism-board date before publishing — see review notes below.)
New — Founding Referral Program
Qualifying action
Free months
Introduce your State DMO
+2 Each
Introduce a Local DMO in your catchment
+1 each
Introduce a counterpart airport (Route Development)
+1 each
Activate airport digital channels (TV, WiFi, email, social)
+4 maximum
Worked example: one State DMO (+2), ten Local DMOs (+10), twenty counterpart airports (+20) and four digital channels (+4) banks 36 free months — €180,000 of program value. Three years of the RISE Program™ for the price of a single month.
Prefer to test before committing? The introduction window is the pilot: the monthly option is cancel-anytime, so the first month proves the model, the introductions, the free months and the reporting, before any annual decision.
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100% Guarantee!

  • Distribution commitment — approved destination content is translated, prepared and delivered to the relevant inflight entertainment suppliers within 60 days of written confirmation of compliance.

  • Accessibility commitment — Regions, Reasons & Seasons to Visit™ content accessible on at least 20% of relevant IFE-equipped airlines within 12 months of delivery.

  • Zero media waste — only real travellers engaged, no bots.

  • Remedies — where commitments are not achieved for reasons solely attributable to InflightFlix, the remedies in the Letter of Intent (Document C, Section 3) apply.

Testimonials

Patrick Brannelly

SVP Retail, IFE & Connectivity, Emirates